Koin Breyer

Action with Koin Breyer

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part of a series on Action
May 23, 2016

62:48

Koin Breyer bumped into Freeletics as its first Product Manager in early 2014, where he is now managing and building up the Product Management & Design team with the mission to make people become the strongest version of themselves.

Koin will talk about Freeletics’ approach to behavioural change, features and communication that drive action that made this high intensity, bodyweight-only training to a very successful application with >6m registered users in 120 countries.

About the speaker

Konradin Breyer started his first clumsy experiments in designing media and developing websites at the age of 12. During his studies in Technology Management and Economics (CDTM/LMU Munich, UC Berkeley), he built his first digital product together with friends - a social platform for housing. After his studies, in early 2014 he bumped into Freeletics as its first Product Manager. There he is now managing and building up the Product Management & Design team with the mission to make people become the strongest version of themselves. Their high intensity, bodyweight-only training program has >6m registered users in 120 countries.

Koin will talk about Freeletics’ approach to behavioural change and features and communication that drive action.