Konradin Breyer started his first clumsy experiments in designing media and developing websites at the age of 12. During his studies in Technology Management and Economics (CDTM/LMU Munich, UC Berkeley), he built his first digital product together with friends - a social platform for housing. After his studies, in early 2014 he bumped into Freeletics as its first Product Manager. There he is now managing and building up the Product Management & Design team with the mission to make people become the strongest version of themselves. Their high intensity, bodyweight-only training program has >6m registered users in 120 countries.

Koin will talk about Freeletics’ approach to behavioural change and features and communication that drive action.