Zealously pursue small delights and diversions.

What are you better [at] than anybody else you know?

if your message is familiar, make sure your voice is new. If your voice sounds familiar, make sure your message is new.

I'm a morning person. I like to wake up and do something before somebody asks me to do something for them.

I saw the liquor store sign, and I thought 'I should make a font called Liquor Store!', and then I did.

He’s taught me everything I know about making, and what it’s really like to be passionate about something, and I’m really passionate because of my dad.

He documents the process as well. That’s why I do it with my own work. And it’s tells the story to see this process, and it just makes the end result so much better.

When life gives you lemons, what will you make?

We are what we make.

My mission is to help people make more and consume less.

Ninety percent of graphic design is communication.

We need clients. We depend on users, the public.

Alas, all that glitters is not Gotham Inline Extra Light Reverse Italic.

If a company doesn't want to work with you, then move on, because there are a lot of companies that want to do genuine content.

Collaboration is key.

I always said yes to everything and figured the rest out later.

The scariest decisions were always the best ones.

Make, to me, is just hanging out with other creative people and making cool things.

When you start to connect what you taste in your mouth to what you taste, feel, and think, you start to put words to that taste and feeling. And when you do that, it transforms the experience and you become more aware.

I realized that I need to stop caring about what others think of me. That was my last obstacle to being happy.

The thing that makes me most happy in life is cats on the internet.

Niché yourself.

This is a story of information, bullshit, craft and the future.

I realized as a designer how much we privilege the visual over everything else.

To find out where to start, find out where you need to end.