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Storytelling and play have the same DNA.
Learn to fall. Fall to learn.
Since talent is this elusive thing that I can't count on, I have to pay attention to my process; and it makes my work consistently better.
We all see things differently. Not everyone is going to love what we love and that's okay. Release your work to the world even if you don't feel it's done, even if you don't love it.
Passion inspires people.
There's a common thread in all of us in our need and desire to play.
Play is not just for kids. Play is important for all of us.
Why is it that children are so much better at play than adults? What changed? When did we become serious?
None of our clients have a content problem. (...) They have a storytelling problem.
When we make things, we initiate a collaboration with the pre-existing conditions of the universe.
The more innovative, smart, and creative you are, the more courageous you have to be.
Invest your life in what you love.
It's not about a brand that 'won' as social media. It's about a business that enabled a group of people—with a creative aptitude and an understanding of the zeitgeist and what was happening at that particular point in time—to act very quickly.
All that brands have left as a differentiator is credibility.
We've arrived at a place where there is quite a lot of disillusionment on the part of today's customer, who is a lot smarter, a lot more connected, and a lot more influential than they ever have been before.
If we start boxing ourselves into a style, then we're not exploring.
The alchemy, the connection of any project is coming up with these ideas, collaborating, experimentation, taking these natural materials and age old processes and applying them in new ways.
What we can create is limitless. We put a man on the moon.
When I walk, I have an empty, happy brain and I see things.
E ele (Niemeyer) disse o que é preciso é ser bonito, se funcionar tanto melhor.
O teatro é um processo de transformação pessoal. / The theatre is a process of personal transformation.
Marketing, branding and communication cannot be owned by one department in the business. It needs to be the mindset of the entire corporation.
In the future, there will be no technology to 'learn' essentially.
I often say at Coke, 'We are Idea Expert Killers.'
I must tell you, my dreams have been disturbing, but I am still able to see and feel beauty everywhere. Dread and delight at the same time. That is the truth about being alive.