Here's what I know: A brilliant bio is as personalized as your fingerprint, as smart as the whip that drives you, and as real as the scars you've won.
Period.
I'm Caroline Mays, the creator of Switchblade Lemonade.com, a defiantly unorthodox bio writing salon that specializes in crafting beautiful online bios for speakers, platform builders, authors, and service-oriented businesses.
This work is mega important.
Because the average “about me” paragraph - crammed with accolades, facts, and humorous “quirks” we hope sound good on paper - is not only a boring square we’re conditioned to stuff ourselves into...it’s a coffin-shaped box we’re expected to lie down in.
That's right. Conformity is dead on the inside. But the stories that made us are robust, complicated, and very much alive.
With aggressive creativity, intelligent observation, and unapologetic audacity, I help clients unleash a truer, bolder, irresistibly compelling bio that sells their work, instead of an uninspired, predictable one that notoriously sells them short.
Creative writing, bios, and "storytelling," i.e. helping clients untangle their story, so they can use all that material - all that personal history (and wisdom) - as a way to position themselves in their industry.
Social engagement online - I really hate doing it. Give me a face.
Niche.
Maria Popova because she gives me hope.
I've moved clients to tears with their own stories told beautifully. So my superpower is that I make people cry ;).
Just hand me some wader boots, and I'll spend my days in the Everglades tagging pythons. Or was I supposed to say, travel writing?
Remembering anything takes effort.
For the mint lovers and those perpetually vowing to quit coffee - how to make an incredible cup of Matcha.