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Hello! I am a digital transformation and user experience consultant, speaker and mentor. With a background in design, technology, marketing and strategy, I help businesses adapt to the changing needs and expectations of their digital audiences. From my base in Bahrain, I work with organisations throughout the world, helping them to use the web, social media and mobile to engage users.

With 10 years of agency management experience, I shifted my focus from service-led digital marketing services to knowledge-based digital consultancy. Working to integrate digital throughout businesses, I’m using the experience gained through my agency and our client's success. Experience that I use to help transform organisations to better meet the needs of their connected consumers.

Digital represents both new technology and a new culture that's reshaping business and society at large. This is causing many organisations to rush to adapt. But embracing the benefits digital offers requires a new set of skills. Skills that existing business leaders often don't have and can't learn fast enough. This is where I come in.

Expanding my community.

Progress. Not perfection.

Anyone who has dedicated themselves to making a positive impact, globally, locally, within their community or within themselves.

Empathy.

Beautiful stories.

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