A BRAND LOVER BUILDING LOVE BRANDS 💜
I built my experience working for Heritage brands, for which I managed to restore the consumers' preference, enabling them to take up the "new generation" challenge.
In the 90's, I contributed to rejuvenate the famous children brand PETIT BATEAU. I experienced all aspects of brand development in France and Internationally, taking part in the great adventure of a dusty brand turning fashionable again.
After consolidating my retail experience as Purchase & Marketing Director for ARTES (KERING Group), I joined REMY COINTREAU on the International Cognac brand REMY MARTIN. Transversally, I built a differentiated brand platform and premiumized the portfolio. As a brand manager for the most strategic market in China, I also sucessfully launched several initiatives targeting the younger consumers.
Building on this background, and trained to collective intelligence methods, I founded BRAND&SENS to help "Art de Vivre" brands building relevant, differentiated and legitimate BRAND PLATFORMS.
wine&spirit industry
develop my network in the "art-de-vivre" industry in general
listen to your clients
artists coping with constraints such as designers, architects... changing our lives for real
already activated !
wine tasting basis