Caroline Roberts is a content strategist at iFactory. She was a senior content manager at Mullen Lowe Boston, where she works on such brands as the Department of Defense, Ernst & Young, the National Geographic Channel and PepsiCo. Before joining an ad agency, Caroline worked for Fidelity Investments, and she managed the Careers & Money and Technology channels for the how-to website Life123.com. In a past life, she supervised writers and content managers for a video search service in San Francisco, where she also indexed and managed content for AOL, the NFL and PBS. Since she enjoys organizing content and finding patterns, she never met a spreadsheet she didn’t like.