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Morning Person of the Day: Tina Snow Le

Meet Tina Snow Le, art director and CreativeMornings/Portland attendee.

What is your first and/or most meaningful CreativeMornings experience?

My first CreativeMornings experience was a few years ago. CreativeMornings had just launched the Portland chapter and my dear friend, Kate Bingaman-Burt (@katebingburt) was the first speaker. Seeing Kate speak at 8:30am in the morning feels like watching the sunrise with a fireworks show. It’s hard to leave a conversation with Kate without your cheeks hurting from smiling, or a fresh six-pack of abs from laughing so hard.

Describe the work that you do and the impact you’re trying to make.

The work I make is fun, vibrant and textured at its core. I like to create work that isn’t precious, but essential — meaning that you love it enough to use it on a frequent basis, but it’s durable enough to withstand the realities of life. Counter creativity is counterintuitive to me. My curiosity has me constantly diving into the realms of hip hop, funk, graffiti, anthropology, psychology, old type specimens, contemporary art, and conceptual fashion. I strive to find harmony in my interests and create a world that I can share with others where honesty is my currency.

In your work and life experiences, what have you learned about people?

I’ve learned that people have the capacity to live to their full potential, if they allow it.

What changes are you noticing in your community or industry that deserves more attention?

There’s room for more creativity and efforts towards inclusiveness. In terms of creativity, it’s important to deliver work at a high-fidelity, but it’s more important to constantly challenge yourself, your process and your ideas. Constantly delivering the same type of work, at the same caliber, in the same way is counter creative. Making room to play, and toning the muscle to play without thinking allows creativity to happen where the artist is comfortable enough to fail, succeed, share, and do it all over again. This is an exercise I’m working on myself, and struggle with daily.

In terms of inclusiveness, I hope that brands and companies aren’t willing to just hire the face, but are ready to listen to the voice as well. It’s also important to seek those who have cultural complexion, where they can provide perspective to consider all angles. People have access to the truth at their fingertips, and knowing that, it’s important for me as a designer to deliver truth with grace and elegance.

Tell me about the happiness moment in your career.

When I decided to become a designer, so that I get to fall in love everyday.

Tell us something about yourself that we can’t find on Google.

My first unofficial design job was photoshopping a bullet hole scar out from a model’s body.

Headshot by: Marge Jacobsen

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