Ying Hern Pow

Pow is the co-founder and Chief Creative Officer at Hustle & Bustle, taking charge of all creative aspects involving experiences and client engagements. Aside from his day-to-day duties, Pow is also a lecturer at NTU's School of Mechanical & Aerospace Engineering, enlightening the next generation on how to best present their engineering creations in a creative way. An avid automotive enthusiast and a holder of Master in Car Design, Pow regularly participates in automotive-related events and dialogues to further broaden his wisdom of the industry, where you can find him at most car shows and launches.

Currently, Pow is putting his magic touch on Van Gogh: The Immersive Experience, an experiential art exhibition that allows visitors to step right into Dutch master’s famous paintings. The wildly popular showcase has been seen by more than five million visitors in the USA and Europe since it began its run in 2017. The Singapore edition marks the exhibition’s debut in Southeast Asia, and features more than 2,600sqm of digital projections and anamorphic visuals.

Come hear how he brings these beautiful, larger-than-life worlds to life!