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Overview 892 Lovely Attendees
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Your Host

Avery Swartz

Toronto, ON, Canada

Avery Swartz is the founder and CEO of Camp Tech, the tech and AI workshop company for non-technical people. She’s also co-lead of AI Skills Lab Canada - a national project to train and support women and non-binary entrepreneurs with practical AI adoption. Avery’s the author of See You on the Internet: Building Your Small Business with Digital Marketing. She’s a tech correspondent for the media: you may have seen her on CTV’s Your Morning, heard her voice on CBC Radio, or read her small business articles in The Globe and Mail. She lives in Toronto.

About this FieldTrip

It’s more important than ever to have your website show up in Google when someone is looking for you… but how exactly do you do that? Learn how to optimize your website for search in this entertaining, jargon-free, beginner-level presentation. You’ll learn how to connect your website to searches on Google and how to optimize your website and digital presence for Google, without costing you money.

This is a 90-minute session with the last 30 minutes dedicated to Q&A.

About your host
Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing, and was ranked number 5 on Search Engine Journal’s Top 50 Women in Marketing list.


What to expect

Lecture format!

This is a more traditional format where participants absorb information through presentations and talks.

Real-time only!

This FieldTrip will not be recorded.

Learn more about FieldTrips

About Avery Swartz

Avery Swartz is the founder and CEO of Camp Tech, the tech and AI workshop company for non-technical people. She’s also co-lead of AI Skills Lab Canada - a national project to train and support women and non-binary entrepreneurs with practical AI adoption. Avery’s the author of See You on the Internet: Building Your Small Business with Digital Marketing. She’s a tech correspondent for the media: you may have seen her on CTV’s Your Morning, heard her voice on CBC Radio, or read her small business articles in The Globe and Mail. She lives in Toronto.


Attendees

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Carmelle PiĂąa

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Valeria Lara

Freelance Interpreter and Translator.

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Melinda Love

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Camila Bousquet

Fashion Stylist and Costume Designer at Bousquet Ltd.

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CJ Jessup

Curriculum and Training Assistant at Action Tutoring.

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Matthew Whatley

Director of Digital Strategy at The Nature Conservancy.

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Erin Onofrio Malaney

Senior Apparel Designer .

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)