Life Doesn't Get Easier, You Get Better.
Is there a market for this? Or even better, can we create one?
Be what you want to see because you never know who's watching and wants to be that with you.
Never underestimate the power of social media. It allows us to get our context and perspectives out, our voice.
Life doesn't get any easier—you get better.
We had to be more than just party girls, more than just bloggers or mixologists. We had to be more. We realized how important our voice was in the community so dedicated to only share positive press, never posting images for clickbait or for payment.
We wanted to create a setting to be able to tell our point of view and our story. There was no voice for the black female drinker in mainstream media or social media.