Sarah Gallimore on Context

As creatives clarity and meaning are a huge part of what we do.

There's two parts to our role as creatives... and that's in understanding context...but then there's also the really critical part in creating context and that goes outside of what we classify as work in our "jobs".

The thread that has allowed me to work across different disciplines and industries has been my curiosity for understanding context.

...context is boundless - while it is boundless, the human mind has certain ways of framing things. As people we love to look at things as specimens...that's rarely the entirety of the story.

If you can't understand your current perspective, your current framing, before you start digging into the unknown, you're basically positioning yourself down one road only.

If you move in a certain direction and never retrace your steps to try a different path - there's a whole lot that you may miss.