Sarah Cheng-De Winne on Honesty

October 19, 8:00am - 9:30am +08. Hosted at lyf@SMU

part of a series on Honesty

About the speaker

Business Development Manager and Senior Brand Strategist at transdisciplinary design consultancy Parable Studio, Sarah combines over 8 years of communications strategy and project management experience within the Asia-Pacific arts and culture scene, award-winning photography skills and high profile media career as a national radio producer-presenter, to oversee Parable Studio’s Business Development functions. With a parallel career in the arts, media and entertainment, Sarah is also an award-winning singer-songwriter, and recently released her first full length Mandarin album, 看见 (Kan Jian), in China. Previously Business Development Director at typography-led studio Relay Room, Sarah is privileged to work alongside her husband Mark De Winne in raising the standard of typographic practice in Singapore through their Letterlove events and by supporting his partnership with Ken Yuktasevi at Parable. Sarah is also training up the next generation of musical and artistic talents at home — her beautiful daughter and irresistibly cute son have already started to sing her self-penned songs.

Local partners

Additional details

Find us at lyf@SMU this month. If you are old enough to remember :-), it’s the old MPH building, otherwise it is right across SMU School of Law.

lyf@SMU, 71-77 Stamford Rd, Singapore 178895 Stamford Rd, Singapore 178895

GETTING THERE By MRT: Bras Basah MRT Station

Traffic is unpredictable in the area during mornings, so do try and take public transport if possible.


Sip, who will serving up a much needed caffeine fix for all of us.

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