Reality

There's no such thing as reality.

What we perceive as reality is different for all of us.

What's interesting about pseudonyms is that they kind of give you a little bit of anonymity, so you can hide behind it.

We kind of edit and curate the realities we show people all the time.

I think that’s fundamental to everything I’ve ever done, is having a belief that you can do it without necessarily having the skills to do it.”

It’s a great job to be a designer. I think it’s transformative, and the aspect that you can create these realities is really exciting.

To be successful as a creator I think you have to trust yourself.

I think you need to make space. Physical space creates mental space.

I think list making is really really important, and putting down a kind of vision. Because once you’ve put it down there it makes it much more tangible and much more likely to become a reality.

If there are things that you don’t like doing, find someone who likes doing those things and work with them.

How real do you think a social media profile should be?We kind of edit and curate the realities we show people all the time.

The idea of what reality is is kind of critical to what designers do.

Design is kind of like a fiction, it's like storytelling. And when we design we create a version of reality.