Creativity is often described as the ability to generate new ideas, solutions, or artistic expressions. This process is deeply intertwined with the concepts of observing, creating, and breaking patterns.
Momina Latif is a multidisciplinary graphic designer and typographer based in Pakistan. She is passionate about reviving Urdu within design and creating unique visual identities. Mildly obsessed with color and concerningly obsessed with chai, Momina is always on hunt for new creative pursuits to express herself.