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What’s a FieldTrip? Virtual FieldTrips
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Level Up Your Work Skills

LEVEL UP Starting and Growing an Online Business with Work-Life Balance

This event happened on Mon, Aug 18, 2025 • Virtual
Overview 417 Lovely Attendees
My project 1 6
Your Host

Lucas O'Keefe

Content Creator at Understanding Social Media.

Toronto, ON, Canada

I am a content creator, elementary school teacher, and social media influencer from Toronto, Canada. Education is at the forefront of everything I do: whether it’s teaching my students in the classroom or helping business owners and entrepreneurs grow their social media presence through engaging content, I love to do it all!

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About this FieldTrip

Building an online business today means more than just having a good idea—it means knowing how to show up, stay consistent, and build a community that actually cares. Social media is a big part of this! But how do you do that without working 24/7, burning out, or losing the life part of the work-life balance?

Join Lucas for a high-impact session where he shares practical frameworks for growing your business through content, consistency, and community all on social media—without sacrificing balance.

Whether you’re just starting out or scaling your side hustle, you’ll walk away with tools to grow your brand online and protect your peace offline.

⭐️ This FieldTrip is part of our Level Up Series with Adobe!
This FieldTrip is a part of Level Up, a series of FieldTrips and resources designed to help you grow, gain confidence, and take meaningful next steps in your creative career. This series is made possible by CreativeMornings’ global partnership with Adobe . Learn more about the program and upcoming FieldTrips and check out more ways to Level Up

Agenda

  • We’ll start with a quick debrief on the current state of social media: what's in and what's out.

  • Next, we’ll walk through key strategies for researching and creating high performing content to promote your business.

  • Then we’ll dive into content strategy and share a variety of sustainable and manageable posting routines to find one that's just right for your goals.

  • Finally, we'll explore community building and share some simple social media engagement routines that will get eyes on your content while also encouraging visitors to hit that follow button.

  • We’ll wrap up with an interactive Q&A. Bring your questions!

 

What to know or bring

  • Just your social media questions and something to take notes with!

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 75-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

My project 1 6
Your Host

Lucas O'Keefe

Content Creator at Understanding Social Media.

Toronto, ON, Canada
View profile

About Lucas O'Keefe

I am a content creator, elementary school teacher, and social media influencer from Toronto, Canada. Education is at the forefront of everything I do: whether it’s teaching my students in the classroom or helping business owners and entrepreneurs grow their social media presence through engaging content, I love to do it all!

Attendees

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Lisa Rabey

Internet Consultant at Nerd Girl Industries.

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Leslie bogstad

Leslie Bogstad

Marketing Dir. at Rusty Bull Brewing.

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Aamir Basheer

Marketing & Product Consultant | Fine Artist.

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Courtney Larkan

Visual Communications Designer.

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Julia

Julia Mastropaolo

Director of Arts Education at United Arts Council.

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Jenandtea

Jennifer Gaily

Graphic Designer and Illustrator at Freelance.

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Sharika Kellogg

Business Strategist at The 25/8 MOM.

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Angelica Hamann

Graphic Designer at Angelica Hamann Design.

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Goncalo Brito

2D Motion designer & illustrator at Freelancer.

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jessica zimmermann

Project Manager at Ánima Comunicación Creativa.

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Elisabeth Van Meter

Graphic Designer and Photographer at Elisabeth Van Meter Photography.

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Jill Bernard

Promoter • Publisher • Marketer at WellBEing Resource .

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by