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Online Shop Dos & Don’ts: Live Critiques

Overview 229 Lovely Attendees
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Your Host

Arianne Foulks

Captain & Founder at Aeolidia.

Seattle

As a champion of creative brands, and a lifelong problem-solver, I’ve focused my career for the last 20 years on building online homes for fascinating people. My design agency, Aeolidia, creates branding, email marketing, and super-effective Shopify sites for designers and artisans. Ask me any ecommerce question!

I live in Seattle, am raising teens, will walk any distance, always have a pile of books by my bed, and was once bitten by a baby elephant seal. Can talk all day about: the business book I’m currently reading, website pet peeves, ocean life, and entrepreneurship.

About this FieldTrip

Could your ecommerce site be performing better?

Submit your site and get an expert opinion.

We’ll talk about homepage content, common mistakes my Shopify agency sees, and how to strategize navigation. We’ll brainstorm calls to action, newsletter subscribe offers, and your overall message. Improve your conversion rate, average order value, and return customer rate with these tips.

You’ll leave with many actionable fixes to help you increase sales online.


What to know or bring

  • Optional, but it can help to have your website's admin tool ready in a browser, so you can make changes as we go.


What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

About Arianne Foulks

As a champion of creative brands, and a lifelong problem-solver, I’ve focused my career for the last 20 years on building online homes for fascinating people. My design agency, Aeolidia, creates branding, email marketing, and super-effective Shopify sites for designers and artisans. Ask me any ecommerce question!

I live in Seattle, am raising teens, will walk any distance, always have a pile of books by my bed, and was once bitten by a baby elephant seal. Can talk all day about: the business book I’m currently reading, website pet peeves, ocean life, and entrepreneurship.


Attendees

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Leila Simon Hayes

Creative Director/Graphic Designer at Leila Simon Design.

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Marty Finestone

Lawyer & Legal Designer at Style Lawyer.

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Krystal casey

Freelance Copywriter / Candle Maker .

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Débora Gasser

Creadora at Dbyta Encuadernaciones..

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Susan LeFever

Collage Artist and Museum Docent at Bowers Museum.

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Suzanne Harrison

Web Designer at Suzanne Harrison Web Design.

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Monica Kurtz

Communications Professional at National Renewable Energy Laboratory (NREL).

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Shelley Singleton

Brand Marketer & Copywriter.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)