NELL MCSHANE WULFHART

Nell McShane Wulfhart invented the job of “decision coach” way back in 2013. Once a travel writer with a celebrity interview column in The New York Times, she now writes books, makes podcasts, and uses her fixer brain to help people make decisions.

Nell’s decade-plus as a decision coach—helping people make a big (or small!) decision in a single session--has led to a lot of insights about how most people A) aren’t very good at making decisions and B) take way too long to decide everything from what to eat for dinner to whether to change careers or have a baby. She’s obsessed with the idea of helping people get better and faster at deciding, and has more or less unlimited suggestions for how to do this.

Her unique approach to making decisions has been lauded in New York Magazine, Bloomberg, Forbes, NPR, and countless other publications. She’s also the writer and host of her own podcast, The Decision Coach, and her upcoming book, How to Decide in an Hour (Ballantine), will be published in 2027.