Death by a Thousand Clicks
During the time of The Washington Post, the brand was The Washington Post....Now every 12- year old with an Instagram account—they have their own brand.
The right and the wrong of social media - it all starts with you.
To understand the ethics of social media...remember everyone is their own brand. You don't work for the organization now, you are the brand that works for the organization. So if you get in trouble...your going to get your business in trouble.