Andrea Braccaloni speaks about minimalism and shared his experience as Leftloft co-founder and creative director.
Andrea Braccaloni shares his insights and experiences over the past 17 years as one of Leftloft’s founding partners. Leftloft is an independent, full-service, graphic design practice with offices in Milan and New York City. Tackling the topic of Minimal, Andrea speaks to the style of minimalism, but more importantly, and what he finds most interesting: having a minimal process when approaching design problems.
Through the stories of a few case studies, Andrea tells how the studio approaches projects in a minimal way, sheds light on certain misconceptions around minimalism, along with some shameless photos.