Let's Talk About Clients

What we owe our good clients as designers is loyalty, honesty, dedication, and tenacity.

If you do it right, the conversation you have in a meeting with a client is 99% about their business and their goals, and 1% about these esoteric tools that we as graphic designers have to help them achieve those goals.

Never talk about educating the client.

What do I owe a great client? Loyalty, honest, dedication and tenacity.

What makes a great client? Brains, passion, trust and courage.

Clients are the difference between design and art.

If you do it right, ... the conversation you have in a meeting with a client is 99% about their business and their goals, and 1% about these esoteric tools that we as graphic designers have at our disposal to have them achieve those goals...

The whole trick is to try just do good things for good people.

You never go wrong if you work with people who are smarter than you.

My work was so much better when I was interested in the same thing that the client was interested in.

The trick is to lavish time on the good clients and minimize time on the bad clients.