About the speaker
Marriam Mossalli is the founder of Niche Arabia, the Kingdom of Saudi Arabia’s premier luxury consulting agency, where she offers strategic planning, communication services, and marketing implementation for international brands entering or reestablishing their position in the Saudi market. A self-made female entrepreneur, she began her career in the fashion industry as a lifestyle editor and journalist, developing a global network of contacts that has allowed her, as a publicist and branding guru, to build a portfolio of blue-chip luxury companies, among them Mercedes-Benz, Fendi, Piaget, Harvey Nichols, and Christie’s. Marriam, who has the unique distinction of being the only Saudi national on the prestigious Business Fashion 500 list, recently published the second edition of Under The Abaya: Street Style from Saudi Arabia, a nonprofit initiative in the form of a photography book that explores the progressive attire of the contemporary Saudi woman.
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