About the speaker

Maritza Lerman Yoes is a creative strategist and writer focused on culture, tech, sex, and art. She’s pioneered social media strategies for the likes of Tesla, Apple, and the Los Angeles County Museum of Art (LACMA). As the first Social Media Manager at LACMA, she revolutionized social media for museums. Her work included the creation of branded social media content across channels and a Snapchat campaign that made LACMA the first museum internationally to engage museum-goers on the platform. She enjoys sharing her experiences as a creative strategist and has spoken at numerous conferences including SXSW, Social Media Day for the Association of National Advertisers, Techweek Los Angeles, and Contagious Now/Next/Why.

Martiza recently joined Playboy as the Senior Director of Content Marketing.

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