About the speaker

Central Saint Martin graduate and former advertising guru, Mandy Smith is a freelance director who does a very particular type of work for creative agencies, which includes cutting, snipping, folding and gluing. In other words, Mandy is a “Papersmith” who pushes the limits.

While Mandy’s magic stems from one of mankind’s oldest materials, her expertise extends into film, animation, interactive installations and advertising. These skills and her collaborative spirit have meant her Amsterdam studio has been fortunate enough to bring visions to life for brands and agencies such as Toyota, Coca Cola, Tommy Hilfiger, Google, Heineken, Wieden + Kennedy, 180, VICE and BBDO.

Her studio’s techniques and paper problem solving have crafted a diverse body of work. Her projects include; sending a paper rocket into the stratosphere (Heineken’s Legendary Posters), touring museums of the world with a full-sized paper Guillotine that people actually line up for (Paper Cuts Exhibition), creating a paper globe that can withstand submersion in fluid (3M Science at SXSW) and making sandpaper a relic of delicate delight.

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