Mahima Gujral on Roots

Mahima Gujral or "brown girl on the run" as she calls her nature loving soul, is the founder of Sui. Born into a world of elegant dressing with a family that works in the indian fashion industry, she grew up recognizing the beauty of custom-made clothing, the value of quality fabrics, the craft of embroidery and the essence of building close-knit relationships at every part of your value chain. Bitten by the travel bug at a young age, Mahima has always believed that the best journeys are those closest to nature, those that inspire, energize and fascinate.

After learning about the impact of fashion back in 2016, she began a journey of her own into mindful purchasing and conscious living. Shortly into her journey, she realised that slow fashion was still viewed as unrelatable by many. She began Sui, with a hope to make sustainable fashion more wearable with no compromise on quality and processes. It started with crafting clothing with hemp along with one tailor and today the brand is nearing its 2 year mark working with a team of 5 tailors, 2 embroiders and ethical vendors such as women weave. Her goal is to make sustainability more relevant, using fashion, travel and conversation as a medium.