Sign maker Luke Stockdale illuminates the rift in modern 2-D to 3-D design.

Founder and creative director of Nashville-based Sideshow Sign Co, Luke Stockdale, pushed the notions graphic designers have about what’s possible for their designs in the dimensional world. After his family home was decimated in Australia’s deadliest wildfire (Black Saturday), the designer changed his outlook from strictly two dimensional work to a passion for fabrication in the 3-D realm. Stockdale took to learning traditional sign-making methods which combined his love of type and branding into physical signage. To combat the bad design rampant in a 50 billion dollar industry, he not only puts out excellent work, but created an online resource: Church of Sign Tology—a comprehensive and honest guide to the sign-making process. More inspiring Creative Mornings Nashville talks at

About the speaker

Working with typography and design-for-print for the last ten years, Luke Stockdale got his education at RMIT in Melbourne and on some of the oldest printing presses in Australia. His sign-work embodies the perfectionism of a cabinetmaker and the problem-solving capabilities of a designer. Passionate about reviving the traditional art of sign-making in a market crowded with cold-lit aluminum and plastic wrapped signage, Luke created Sideshow with a vision for making streetscapes distinctive again.

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