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Luke Johnston

part of a series on Resilient

About the speaker

🎉This event is part of our ongoing CreativeMornings Aotearoa collaboration with CreativeMornings Wellington. You will receive the virtual event link upon registration.

Luke is a Creative Director at BrandAid in Dunedin, he has extensive experience in brand development and communications. He has a no bullshit approach, every element is there for a reason - if it doesn’t add anything then it shouldn’t be there. A bit like the sprig of rosemary on an otherwise perfectly edible plate of food.

Luke has applied this approach across a diverse range of clients both locally and internationally, from high fashion events to cities to aircraft manufacturers. The latter of which saw him hanging out of planes in the highlands of Papua New Guinea directing photo shoots and trying not to scare the locals with his pasty white skin.

Luke is Dunedin born and bred, and although he’s had no shortage of offers from agencies to relocate north throughout his career, Luke has opted to stay put. Hence the pasty white skin.

Luke has won multiple national awards for his branding work. He has also won a fancy architecture award and the coveted title of Under 13 Sawyers Bay Table Tennis Champion.

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