You just have to JUMP!

We all have the power to be backyard pioneers (the unsung pioneers, the little guys) in the context of small business.

Choose a path that is only yours and choose it with confidence.

Have goals and aspirations that are uniquely yours.

That perfect moment just doesn't exist and never comes. Just jump in!

The brand was very much me. The core values of the business, the story, the guiding principles — They're all very personal and all based on my own story and values.

You can't please everybody and you shouldn't try.

It's important to have a filter to understand what's relevant advice and what's not so relevant.

The period of growth is the most difficult time - Harder than starting the business and getting it off of the ground. It's a time when the backyard pioneers shine and the copycats fade away.

Maybe none of us will cure cancer (or maybe you will) but if you can bring some positivity into your own life and the lives of those around you that's a really great thing.

Decide what you stand for, don't just take it from a marketing manual.

Create real relationships not just virtual ones.

Create a business that has meaning because that's what people will connect with.