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LEVEL UP: From Side Hustle to Studio: Building a Sustainable Creative Business

This event happened on Tue, Jun 3, 2025 • Virtual
Overview 821 Lovely Attendees
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Your Host

Phil Pallen

Brand Strategist at Phil Pallen Collective, LLC.

Barcelona, Spain

Brand strategist, keynote speaker, personal branding expert.

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About this FieldTrip

You’ve taken on a few freelance projects—but how do you turn that into something sustainable? This session is for creatives ready to go from side hustle mode to a more structured, confident business.

We’ll cover how to package your services, find clients who value your work, and price with long-term growth in mind. I’ll share real strategies that work—and how to avoid burnout along the way.

You’ll take part in a live planning activity and leave with a remixable worksheet to build on. If you’re ready to treat your creative work like a business, this is your next step.

⭐️ This FieldTrip is part of our Level Up Series with Adobe!
This FieldTrip is a part of Level Up, a series of FieldTrips and resources designed to help you grow, gain confidence, and take meaningful next steps in your creative career. This series is made possible by CreativeMornings’ global partnership with Adobe . Learn more about the program and upcoming FieldTrips and check out more ways to Level Up

Agenda

  • Welcome & Warm-Up: We’ll start with a chat prompt about where folks are in their freelance journey.

  • Part 1: From Project to Package: How to structure your services so clients understand what you do—and why it’s worth it.

  • Part 2: Clients Who Get It: Where to find clients who actually value your time and talent.

  • Live Planning Activity: Using a remixable worksheet, you’ll outline your dream service offering and pricing.

  • Part 3: Avoiding Burnout: How to manage your workload, protect your time, and grow your business without burning out.

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 150-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

Phil profile
Your Host

Phil Pallen

Brand Strategist at Phil Pallen Collective, LLC.

Barcelona, Spain
View profile

About Phil Pallen

Brand strategist, keynote speaker, personal branding expert.

Attendees

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Dana Choi

Creative Director, Experiential Producer .

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Daniela Arenas

Notion Instructor and Consultant at Notion en Motion.

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Sarah Cornes

Designer and Product Development Consultant at Sarah Cornes Design LLC.

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Screenshot 2024 12 27 at 10.30.52 pm

Emma K Salimochi

Brand Designer & Strategist.

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Ava Hansen

Interaction Design + Freelance Photographer at Arizona State University.

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V. Madison Alexander

Cultural Attaché at Let’s Paws Inc. .

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Raquel Chavez

Implementation Specialist /Change Management at OYA.

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Jenny Evans

Communications, Marketing and Events Manager at North Carolina Health Care Facilities Association.

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Isa D'Aniello

Lead Designer at In Good Taste Wines.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by