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What’s a FieldTrip? Virtual FieldTrips
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LEVEL UP ACCOUNTABILITY HOUR: Borrow Everything I Know About Growing A Newsletter

This event happened on Tue, Feb 3, 2026 • Virtual
Overview 497 Lovely Attendees
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Your Host

Lucy Werner

Writer at Hype Yourself.

Provence-Alpes-CĂ´te d'Azur, France
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About this FieldTrip

This FieldTrip is a practical accountability session for people who want to actually take action on their newsletter, not just think about it.

Together, we’ll break down what should live behind a paywall, what works best as free content, and how to create simple “free gifts” that bring the right readers into your world.

We’ll also use GenAI as a reflection and planning tool to visualise where you want your newsletter to take you. Expect clarity, prompts. shared thinking, and clear next steps.

⭐️ This FieldTrip is part of our Level Up Series with Adobe!
This FieldTrip is a part of Level Up, a series of FieldTrips and resources designed to help you grow, gain confidence, and take meaningful next steps in your creative career. This series is made possible by CreativeMornings’ global partnership with Adobe . Learn more about the program and upcoming FieldTrips and check out more ways to Level Up

Agenda

  • This is an interactive session where there will be plenty of space for Q&A and personalised feedback. Expect co-working in breakout rooms. 

  • Part 1: Free v's paid clarity
    - What works best as free content (and why) 
    - What people are actually willing to pay for 
    - Defining your own free vs paid rules
    - Identifying one simple 'free gift' you could create to attract the right readers

  • Part 2: Direction with GenAI
    - Guided prompts to help with where do you want your newsletter to take you?
    - Testing out GenAI as a reflection and planning tool (not content replacement)
    - Turning insight into 1-2 clear manifesting images 

  • Closing with sharing what can be one action we'll take after the session to move forward with gusto. 

What to know or bring

  • Laptop

  • An understanding of what your newsletter about and who it is for. 

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 270-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

Lucyheadshot gabrielhutchinson
Your Host

Lucy Werner

Writer at Hype Yourself.

Provence-Alpes-CĂ´te d'Azur, France
View profile

About Lucy Werner

Attendees

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Lila Ontkanin

Graphic Designer for Busy Entrepreneurs at raincitygirl studio.

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Ana Paula Cardoso

Local Tourist Guide / Lisbon Blogger at WithLocals / ElĂŠctrico 28.

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Karen Miller

Account Strategist at Margin Form.

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Karen Kirchman

Wholeness Coach & Integrative Healer at Real Genius Life.

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Jared (JJ) Rogers

Head of Product Design at Watermark.

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Jim Poage

Flair Consultant at JLP Performance Consulting.

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Johnny Zakharia

Social Media Marketing and Media Producer at Yaletown Agency.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by