See, create, and scale wonder

Do you have anyone in your life who’s like that, who kind of turns your wonder into action? I sometimes call it, “calling me on my bullshit.”

To us, it was like, well if we’re going to start this company, we want to start something that’s going to make the world just a little bit better than when we found it. And those people who come into contact with us, we want them to leave with a little bit more than when they met us. Otherwise it’s not worth doing.

We thought let’s turn growth on its head a little bit. It doesn’t have to mean mass sameness. Our values should be reflected in this growth.

I’m going to go out on a limb and say it’s the creative community’s opportunity—maybe even responsibility—to create wonder in this world, that badly needs it right now. Maybe it’s the creative community’s responsibility to see, create and scale wonder.

How are you going to be a blue caper?

I think of this juxtaposition. On the left there’s weird. And on the right there’s wonder. And wonderful. And on the left, there’s also wrong . . . But what if it's not wrong? Is it our opportunity in the creative industry to show that something that seems weird, something that doesn’t fit in our normal purview of what we think is normal . . . But what if we have the opportunity to show that what’s different can actually be beautiful? And we can be in awe of that and it can be wonderful? And you can see that. You can see someone in that way. And you can feel seen in that moment.