MoMA

Art is universal. It transcends culture, economy, and age. It especially transcends language.

MoMA’s greatest assets, most fluid assets, are the visitors and the artists.

A museum should be fully participatory. It should be fully transparent, in constant flux. It should be a live place where communication happens.

There are a million touch points and our job is to keep our branding consistent across all of the platforms.

Working in an in-house design firm is different than working in an agency because you have to embrace your one and only client, which doesn't go away.