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Jonathan Richards

Breaking Everyday Patterns, Inspired by Ocean Salt

part of a series on Pattern

16:39

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A local Floridian with a love for the ocean, Jonathan’s journey began during a beach break while smoking brisket, when he decided to collect ocean water and create his own salt.

Jonathan’s talk takes us through his entrepreneurial adventure and reveals the wonders of salt.

About the speaker

Jonathan Richards is a culinary enthusiast with a deep passion for food and flavor. His journey began at culinary art school and took him to some of the finest kitchens in South Florida, where he collaborated with top chefs. Jonathan later transitioned to front-of-house roles, excelling in serving, bartending, and bar management, and eventually served as Beverage Director at Mar-a-Lago.

Now, as the owner and operator of Palm Beach Salt Company, Jonathan handles every aspect of the business. He's particularly proud of the company's move into its own production facility and event space, offering a starting point for new small businesses. Jonathan's passion for living a simpler, healthier life led him to start making salt as a hobby, which quickly grew into an obsession.

A local Floridian with a love for the ocean, Jonathan's journey began during a beach break while smoking brisket, when he decided to collect ocean water and create his own salt. His talk on patterns in life—whether to follow or break them—promises to inspire and challenge audiences.

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