About the speaker
Brand New World founder Joey Reiman was named One of the 100 people who will change the way the world thinks by Fast Company magazine. Reiman was founder and Chairman of the global consultancy BrightHouse, a company whose sole purpose is to bring greater purpose to the business world. Reiman’s frameworks and methodologies have been adopted by the world’s most prestigious organizations including American Express, Carlsberg, Delta Air Lines, Mercedes, McDonald’s, Procter & Gamble and SunTrust.
Reiman’s best-selling book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy follows in the tradition of his breakthrough business book, Thinking For a Living, which created a global movement celebrating the power of ideas.
For over a decade, Reiman has been teaching creative and critical thinking at Emory University’s Goizueta Business School. A frequent marketing and branding guest expert on CNN, World - renowned Professor Philip Kotler calls Reiman, “The Moses of Marketing.” A pioneer in marketing and neuroscience, Reiman was named Senior research Fellow at Emory University’s Medical School.
After twenty years as BrightHouse CEO, Reiman and his consultancy joined the Boston Consulting Group (BCG) to teach, lead, articulate and activate purpose for Fortune 500 companies around the world. In 2017, Reiman was named a BCG Fellow, a title given to the most accomplished thought leaders within the company. In 2018, Reiman takes the helm as Chairman of Brand New World, the most meaningful storytelling company in the world.
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