Joe Parrottino

Hosted at ACE Coffee Roasters

part of a series on Pioneer


About the speaker

Giuseppe Mariano Parrottino (aka Joe/Joseph) began his career as a coffee professional in 1993 as a recent University of Alberta graduate when he founded Bar Teca in Hub Mall. This first entrepreneurial venture introduced the grilled panini to Western Canada and, more notably, proper espresso-based coffees to Edmonton. In 1996, he launched CaffeTech Canada which distributes and services coffee and coffee equipment. Joe also opened LEVA Cappuccino Bar in 2003—which served as an impetus to the independent coffee bar movement in Edmonton—as well as ACE Coffee Roasters in Summer 2017. He continues to sell and install a variety of food service installations in many European-style design build projects, such as Bar Bricco and Uccelino, while continuing to develop the ACE Coffee brand into a Canada-wide presence.

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