Ends (why bother?)
I was stunned with how deep it goes – what denial we're in around endings.
Aim for the aftermath. What's that person going to say about you at the end after they have left your product or service?
We say hello all the time. We have enormously emotional hello's in our consumer experiences. But saying goodbye seems ridiculous to a product.
When do you reckon the first diagnosis of digital hoarding was..?