Jencey and Cole Keeton bring their creative ideas to life, no matter how surreal.
About the speaker
When it comes to creative and design, Cole cut his teeth in the advertising world at agencies like The Richards Group, TracyLocke and Javelin. Classically trained and deeply inspired by the film industry, Cole’s highly conceptual ideas and expert design skills lend themselves to build the impossible.
During his career he’s specialized in developing ways to integrate traditional branding with innovative design that will drive results. His extensive experience in Art and Creative Direction includes concepting and executing campaigns that rest on the backbone of insight driven analytics and brand strategy. From luxury retail, beverage companies to Fortune 50 Telecom, he has designed for a variety of vehicles including direct mail, interactive, social, mobile apps, out of home, television, film and more.
Cole is currently a Creative Director at Gensler where he leads his team to produce and execute creative concepts across all global platforms, while elevating and consistently evolving the Gensler story.
Starting in live entertainment at Clear Channel Radio and moving into digital marketing for companies such as the AT&T Performing Arts Center and Fossil, Jencey understands how to navigate the world of experiential and social media to generate brand buzz and successfully convert an audience. She also studied fine arts and uses that creativity to birth the unexpected.
Jencey currently manages Sweet Tooth Hotel full time and is responsible for artist curation, marketing, merchandise and operations. A true entrepreneur at heart, she wears many hats and is focused on growing Sweet Tooth Hotel into a creative incubator in Dallas that will move throughout the US long term.
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