About the speaker

Jeff Nicholas, Co-Founder and President for The Uprising Creative, and Managing Director and Head of Development for VEHICLEvr. The Uprising Creative is an award-winning creative agency with clients that include some of the most culturally influential artists and brands in the world. Jeff’s vision and dedication, as well as his extensive experience in a variety of roles in the music and lifestyle markets, helps him and his company drive full-service creative and interactive campaigns and projects that are unmatched in quality and reach.

Based in Los Angeles, Jeff is also an acclaimed music video and commercial director and producer for artists such as Mike Shinoda/Fort Minor, Justin Timberlake, Rihanna, Jason Mraz and Shakira, and brands like Beats By Dr. Dre and Bud Light Platinum; also, Jeff is the head of development of new strategic partnerships and campaigns for leading industry labels, agencies, artists, managers, technology partners, and merchandise companies.

His background also includes developing multiple independent clothing brands, in-house work with Silva Artist Management overseeing merchandise, design, and tour marketing for clients such as Foo Fighters, Beastie Boys, Jimmy Eat World, Beck, Sonic Youth and others, and stints as Artist Manager for Bill Silva Management and Tour Manager for Jason Mraz and Unwritten Law.

At the end of 2015, Jeff and his Uprising partners launched virtual reality content studio VEHICLEvr to focus specifically on the creation, development, production and direction of original and branded VR content, as well as providing high-end VR production services to its partner companies.

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