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Level Up Your Work Skills
đ Intro to Brand Storytelling Basics: How to build authentic thought-leadership
This event happened on Mon, Jul 3, 2023
â˘
Virtual
Overview
438 Lovely Attendees
438 Lovely Attendees
Your Host
Upasna kakroo
Startup CEO at Peerbagh.
Austin, TX, USA
CEO| Author | Toddler Mama | Digital Optimist
About this FieldTrip
In this FieldTrip, we’ll explore…
What does it mean to be an authentic thought-leader and why it matters
Most effective ways in which organizations, entrepreneurs, and small businesses can become thought-leaders in their areas
Holding space for diversity and inclusion
Participant activity to kickstart the process
â¨WHAT TO EXPECT
âď¸ Tools, resources, and methods to apply to become a thought-leaderâď¸ Framework to center on DEIB principles
âď¸ Top 5 fails and what to avoid while building thought-leadership
â¤ď¸ This FieldTrip is HIGHLY Interactive and includes mandatory Breakout Rooms
This FieldTrip is highly interactive and includes Breakout Rooms. If you are not up for meeting and chatting with new folks, it will not be the right FieldTrip for you!ABOUT YOUR HOST
Innovative marketing and communications leader with nearly two decades of experience in leading brand strategy in 4 global markets. I currently lead Peerbagh, an organization with a mission to create a platform for diverse (South-Asia-inspired) storytelling to engage children and families.
My experience has ranged from mission-driven non-profits (University of Michigan), strategy consulting (McKinsey) to a small business founder (Brandanew) focused on storytelling and content marketing for small businesses in multiple industry verticals.
EVENT TYPE
đ Level Up Your Work Skills
RECORDING STATUS
đĽ â This FieldTrip Will Be Recorded and Shared in the 24-hour Follow Up Email for a 3-day window. Make Sure to Register for Access!
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Upasna kakroo
Startup CEO at Peerbagh.
Austin, TX, USA
About Upasna kakroo
CEO| Author | Toddler Mama | Digital Optimist
Attendees
Leah Erben
Marketing Communications Manager at Grand Valley State University.
Jennifer Williams
Music Producer/Composer/Interdisciplinary Artist at Kansas City Public Library.
Jan Marcinek
Jun Wu
Leah Jenness
Editor/Writer.
Sara Bell
Artist at SBâs Artistrees .
Lou Alarkon
Co-Founder & Managing Partner at Alark Co..
Cara Trump
Head of Creative Marketing, Digital and Social at And Company.
Carmen de Jager
Global manager of digital and media analytics at Four Seasons Head Office.
Arron Neal
Communications Strategist.
Christine Raymond
Graphic Designer + Brand Specialist.
Ruth Coetzer
Video editor, Motion Graphics Designer at Mazars.
Soya Moon
Dexter Ferguson
Product Designer at Capital One.
DGindi Streeter
Cinematographer. Creative Director. Portrait Photographer at Messy Media.
Robin Gibson
Jacqueline Sullivan
Product Designer at Chewy.
Donna Tester
Miranda Fach
Graphic Designer.
laura acosta
Junior art director at StyleCraft.
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)