All is fine (or how to get banned from a creative festival)
Gustav is the creative who went from being a Golden Lion winner at the Cannes Lions International Festival of Creativity to getting banned from the same festival. And this in the most amazingly creative of ways.At our next CreativeMornings event on August 26, we’ll hear more about how Gustav and the rest of the Greenpeace team completely hijacked the coverage of this year’s Cannes Lions by trashing the pompous opening, launching a landing using an army of boats with banners that caused fossil companies to cancel their beach parties in panic and much, much more – all to make the industry realize it’s time to ban fossil ads. Now! This year, when someone talked about Cannes Lions, nobody did it without mentioning Greenpeace. And in the middle of all this was Gustav in his role as Head of Creative at Greenpeace and activist.