Guan on Context

December 15, 8:00am - 9:30am +08. Hosted at Centre 42

part of a series on Context


About the speaker

Guan started his career with West Coast LA agency Kresser/Craig after he graduated from the Art Center College of Design in Pasadena, California. He joined Saatchi & Saatchi Singapore at the height of its success, producing award winning work for Toyota, Navy and P&G under the stewardship of David Droga. The next stint was with Leo Burnett as a CD, during one of the agency’s most prolific times which saw its best creative achievements as one of the hottest Asia Pacific agencies by Campaign Brief Asia Rankings, and winning prestigious blue chip accounts like P&G, Singapore Air Force and SingTel.

Next up, Guan took on a regional role at Grey Worldwide KL/SG running GSK and won accounts such as Genting and Maybank. In 2005, Guan joined J. Walter Thompson as Southeast Asia ECD and was later promoted to the additional role of Global ECD for Unilever’s Lux. Since then, he has held global creative leadership roles for Abbott Nutrition, Shell Advance and Rimula/Rotella out of London. Additionally, he’s tasked to lead regional clients like Johnson and Johnson

In 2008-2009, he played a critical role in the Asia Pacific Creative Council to achieve Network for the Year in both Adfest and Spikes Asia. In 2010, Guan became the first Singaporean to serve as a Cannes Outdoor Jury President. He was also the first Asian to serve as a D&AD Jury Foreman and was the second Asian to ever chair a CLIO jury. Over 25 years’ experience, Guan, an engaging speaker and judge, has frequently been invited to the APAC Effie, Cannes, One Show, NY Festival, Spikes and Adfest.

Devoting the same passion and energy that goes into his work into mentoring young talents in Asia, Guan was instrumental in setting up the Singapore Crowbar Awards, AdFest’s Young Lotus, and the Award School Asia, which has worked assiduously to foster the nurturing of budding talents in this region.

Local partners

Additional details

This month we are at a new location a few hundred metres from the old. Look out for a conservation bungalow with a gated entry and a large yellow CMSG pull-up banner :)

Centre 42, 42 Waterloo St, Singapore 187951

GETTING THERE By MRT: Bras Basah MRT Station

Traffic is unpredictable in the area during mornings, so do try and take public transport if possible.