Beyond the Obvious

I was always put in a box as "I'm an artist. You're an artist. You have to do this. You have to do that." I didn't want to be that. I didn't want to be an artist. Most artists find a medium and they stick with it. I'm all over the map with my mediums. I wanted to find a way to have multiple mediums but also create a business out of it.

Design, code and technology. I think technology is really where 'beyond' is most important.

We just made it work. We made stuff happen that most people generally wouldn't even attempt.