Francois Lion-Cachet: Taking 1896 online
December 14, 8:30am - 10:00am SAST. Hosted at Vega
part of a series on Tradition
Digital publishing company Between 10and5 publishes a daily website at 10and5.com (you’re reading it!) that serves as a curated online showcase of the best that the South African creative industry has to offer across a broad range of categories: graphic design, advertising, illustration, art, fashion, film, photography and music. We publish daily stories; written and video interviews with artists, designers and creative entrepreneurs; and original content series – weekly, monthly and annual.
Tranquini® es una bebida relajante premium que ofrece una alternativa para aquellos que buscan el equilibrio y la armonía y apuesta por un estilo de vida sano, relajado, activo y equilibrado.
Hecha con ingredientes presentes en la naturaleza, como extracto de té verde, manzanilla, lavanda y melisa, Tranquini® reduce el estrés y alivia la ansiedad sin causar somnolencia. Además, solo contiene sabores naturales, sin conservantes ni colorantes artificiales, y tiene al menos un 40% menos de azúcar y calorías que otros refrescos y zumos azucarados.
Vega was formed in 1999 in anticipation of the shift in the global paradigm away from conventional marketing and advertising toward a synchronous cohesion of design, branding and business. With the reconfiguration of traditional platforms and the emergence of new ones, it is the art, craft and science of branding that has become the universal language of the marketplace. Think of brands such as Google, Greenpeace and Apple: brands are far more than letters and logos but powerful cultural forces shaping the world as we know it. Concomitant with this seismic shift in the industry landscape arose an urgent need to educate South Africa’s most talented young minds in preparation for this brave new world. A new school of thought was called for and Vega answered that call. With branding being the DNA of Vega, the school is ideally positioned to meet the rapidly growing needs of industry by supplying students with the conceptual, strategic and practical skill-sets required to rise to the challenge of the future. The World Economic Forum in 2016 revealed the findings of its study entitled The Ten Skills You Need to Thrive in the Fourth Industrial Revolution. The three skills topping this list are Complex Problem Solving; Critical Thinking and Creativity. These are the cornerstones upon which Vega is built. Vega therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand leadership; brand management; brand innovation; brand strategy and creative brand communication. An IIE degree is of the exact same standard as one found in any state university or private university.
December’s theme is TRADITION
Traditions are sacred because they cultivate consistency and a sense of belonging. It’s the bread and butter for fostering connection and community.
We’re in a time where traditions are being challenged and remixed. We question how they came to be and the context in how (or if) they fit into the future.
“This is just the way it is” is a statement of fear, not possibility. It undermines the human capacity to adapt and create change. Traditions are made by us, for us, so therefore they can be reinvented with intention and imagination.
You may not start the next national holiday, but you can bring to the table your generosity, your kindness, your vision and heart to create a more welcoming future.
Our last 2018 global theme TRADITION was chosen Barranquilla chapter and Andrés M. Felfle illustrated the theme.