Founder of Lola Media, imaginative innovator Erica Wolfe-Murray has worked with over 200 creative, cultural and tech companies in the last six years’ alone. With a determined belief in the power of creativity to build value, she totally rethinks/reframes companies’ output, their financial models and their legal frameworks to deliver better results, more revenue streams and owned IP, leading to growth and improved resilience.

With a background in advertising, design, tv production, digital, licensing, she has been both a creative head and an FD. Her passion for ensuring creative companies unearth, develop and harness their intellectual assets has brought her clients such as NB Studio, GBH, D&AD, Re as well as global pattern experts Patternity. She has had a jv with National Geographic, worked with the UK Intellectual Property Office, Parliament as well brands such as Puma and Harvey Nichols.