Eric “Fish” Ista

Eric "Fish" Ista spent the first 20 years of his career holding a variety of creative roles in local advertising and marketing agencies. Just before leaving the agency life, Fish opened North Dakota's first escape room business, Fargo Escape Room. After five years of locking people in rooms for profit, he sold the business and decided to get back into the advertising and marketing world as a freelance designer and creative consultant. In August of 2022, Fish was hired as the Director of Brand and Creative Operations at Blue Cross Blue Shield of North Dakota where he oversees the Design, Content and Project Coordination teams while helping direct and shape the overall BCBSND brand.