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Ecommerce Strategy: When to Focus on Traffic or Tactics?
This event happened on Tue, Jul 1, 2025
â˘
Virtual
Overview
173 Lovely Attendees
173 Lovely Attendees
Seattle
As a champion of creative brands, and a lifelong problem-solver, I’ve focused my career for the last 20 years on building online homes for fascinating people. My design agency, Aeolidia, creates branding, email marketing, and super-effective Shopify sites for designers and artisans. Ask me any ecommerce question!
I live in Seattle, am raising teens, will walk any distance, always have a pile of books by my bed, and was once bitten by a baby elephant seal. Can talk all day about: the business book I’m currently reading, website pet peeves, ocean life, and entrepreneurship.
About this FieldTrip
You want your online shop’s growth to be profitable and sustainable. You need more traffic and a site that maximizes sales. But you shouldn’t always invest time and money in both simultaneously. Luckily, there are simple ways to determine which levers to pull to make an online shop more profitable.
If you’ve wondered, “What should I do next for my online shop?” I’ve got you covered in this insightful and practical talk.
Weâll cover what to focus on depending on your stage in business, show you how to notice when youâve grown to a place that requires a new strategy, and you will develop new ways to think smarter about growing an ecommerce business.
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
It will be recorded!
The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!
Seattle
About Arianne Foulks
As a champion of creative brands, and a lifelong problem-solver, I’ve focused my career for the last 20 years on building online homes for fascinating people. My design agency, Aeolidia, creates branding, email marketing, and super-effective Shopify sites for designers and artisans. Ask me any ecommerce question!
I live in Seattle, am raising teens, will walk any distance, always have a pile of books by my bed, and was once bitten by a baby elephant seal. Can talk all day about: the business book I’m currently reading, website pet peeves, ocean life, and entrepreneurship.
Attendees
Jules P.
Michelle W.
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Show up fully
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Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
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Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
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