Dr Shabnam Banu

Go-to-Market Strategist | F&B Consultant | Curator of Culinary Experiences

Dr. Shabnam Banu is a strategic consultant and culinary curator working at the vibrant intersection of food, brand strategy, and experiential marketing. Based in Chennai and collaborating across India, she partners with restaurants, hotels, and consumer food ventures to design and execute go-to-market strategies, menu positioning frameworks, and immersive dining concepts that drive both visibility and business growth.

Her work blends data-driven strategy with a deep understanding of India’s evolving food culture. From concept creation and brand storytelling to influencer-driven marketing and cross-brand collaborations, Shabnam has become a trusted name for brands seeking authentic, scalable, and culturally grounded food experiences.

She has shaped memorable culinary narratives for brands such as Tuya (Chennai), The Hindu Group (The Hindu Food Experiences), and Nommé (Hyderabad), and is also the founder-curator of the Secret Sapad Society, an experiential supper club celebrating Indian regional food traditions.

Shabnam’s expertise covers culinary storytelling, brand positioning, F&B concept development, menu engineering, experiential dining events, and influencer-led marketing strategy. With her unique blend of strategic acumen and creative fluency, she helps hospitality brands craft experiences that resonate deeply with audiences and stand out in an increasingly competitive landscape.