Dan Santy talks about a failed internal project, why it failed, and what he and his company learned for future projects.

About the speaker

Dan Santy is full of surprises. The kind that translate into profit and productivity. For more than three decades, Dan has partnered with an impressive roster of clients, providing future-focused insights, instincts and strategic savvy for the benefit of their endeavors. A digital pioneer, he continues to guide an imaginative, client-focused team through a seismic, technological shift, powered by diligence and his keen understanding of human emotions, motivations and how they manifest in the marketplace. Never one to play it safe, Santy leads, innovates, collaborates and always, always delivers.

Twitter: @dsanty

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