Principal Strategist at Ramsay & Co Consulting.
Multi-passionate author, strategist, storyteller & fashion lover based in TO. Brand building through storytelling & helping people re-imagine work. Secretly want to be a rapper slash actor (but not actually).
Learn the basics of crafting an engaging and compelling story around your brand or business.
Participants will leave with a solid foundational understanding of how to tell a brand story and the tools to begin sharing elements of their story.
This FieldTrips combines the fundamentals of brand strategy and storytelling for business owners and entrepreneurs.
âď¸Introduction
âď¸Our Objectives Today–Understanding of how to tell your unique story for greater impact and audience engagement.
âď¸The Five Storytelling Elements–Who, What, Why, How, and Impact
âď¸A Simple Framework to Get You Started & Worksheet
Based in Toronto, Canada, I am a writer and business consultant. With over a decade of strategic marketing experience, I am a storyteller and communicator at my core. Words, stories, and ideas ignite me. I am what people describe as multi-passionate and my career so far reflects that. What brings it all together is my desire to write words, build brands and tell untold stories.
I am the founder and principal strategist of Ramsay & Co Consulting a boutique storytelling-led business and marketing consultancy. I also write a weekly storytelling newsletter, Adventures in Storytelling, that helps, marketers, business owners and creators craft their unique stories.
This is a more traditional format where participants absorb information through presentations and talks.
This FieldTrip will not be recorded.
Principal Strategist at Ramsay & Co Consulting.
Multi-passionate author, strategist, storyteller & fashion lover based in TO. Brand building through storytelling & helping people re-imagine work. Secretly want to be a rapper slash actor (but not actually).
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)