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"I guess we should blog more?" Content Marketing 101

This event happened on Tue, Feb 2, 2021 • Virtual
Overview 824 Lovely Attendees
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Your Host

Sarah Stockdale

Toronto

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.

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About this FieldTrip

You set a goal to publish a blog once a week, but, uh, it hasn’t happened.

You built a content marketing strategy but it’s collecting dust in Drive.

Come by for a short, practical workshop on how to create an effective and realistic content marketing strategy to drive traffic and sales.

I promise not to tell you to blog once a week.

About your Host
Sarah is the Founder and CEO of Growclass, an online growth marketing training program for founders, professional marketers, and entrepreneurs. She is a guest tech expert for The CBC, and CTV, and a TEDx speaker.

Sarah is the author of We Need To Talk About This, a popular blog and newsletter for millennial women. She is a frequent speaker at universities, events, and conferences internationally. She has spent her career working on early-stage technology startup, most recently leading the International Community Growth team at the San Francisco payments startup, Tilt, which was acquired by Airbnb in 2017.

What to expect

Lecture format!

This is a more traditional format where participants absorb information through presentations and talks.

Real-time only!

This FieldTrip will not be recorded.

Learn more about FieldTrips

This FieldTrip was made possible by

About Sarah Stockdale

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.

Attendees

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Elizabeth Kuster

Writer, Editor, Content Strategist, Joy Creator.

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Valorie Holyoke-Hirsch

Copywriter at Valorie H. Hirsch Copywriting.

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stephanie kelly

burnout coach + strategist at pretty cool coaching + digitas.

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Teara Booker

Founder / CEO at Well With Her Soul & She’s So Well (Wellness, Doula Support, Sleep Consultancy and Perinatal Life Coaching) .

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Amy Reinholds

writer, editor, content designer, journalist.

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Mirandy Kim

Senior Product Designer at NerdWallet.

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Jennifer Kirk

Art Director - Stationery at Design International Group.

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Chelley Godwin

Hospitality Marketing & Events.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by